AI SEO
⚡ Site Speed Optimisation
Core Web Vitals Experts
🔴 Slow Site = Lost Rankings
Speed Is a
Ranking Factor.
We Fix It.
A 1-second delay costs you 7% conversions and Google rank. We audit, implement, and verify — image compression, render-blocking scripts, LCP, CLS, INP — all fixed and live, not just reported.
Core Web Vitals
LCP · CLS · INP
Image Optimisation
Render Blocking
CDN Setup
Server Response Time
⚡ PageSpeed Score — After Optimisation
94SCORE
LCP
1.2s
CLS
0.04
INP
110ms
FCP
0.8s
TTFB
180ms
3.2×
Avg speed gain
340+
Sites fixed
100%
Implemented
// Real scores · Not estimates · 2026
LCP Fixed·
Image Compression·
Render Blocking JS Removed·
CLS Eliminated·
CDN Configured·
TTFB Reduced·
INP Optimised·
Cache Headers Set·
Lazy Load Implemented·
Server Response Optimised·
⚡
0+
Sites fully optimised and live
📈
0.2×
Average speed improvement delivered
🟢
0%
Sites achieve green Core Web Vitals
🕐
0d
Average turnaround — audit to live
Common Issues
Every Speed Problem,
Every Speed Problem,
Diagnosed & Fixed
We don't send you a Lighthouse report and leave. We find the root cause, implement the fix, and verify the score — across mobile and desktop.
🖼️
Unoptimised Images
Heavy PNG/JPEGs slowing your LCP. We convert to WebP/AVIF, add lazy loading, set correct
dimensions to kill CLS, and implement responsive srcset.
🧩
Render-Blocking Resources
JavaScript and CSS blocking your first paint. We defer non-critical JS, inline critical
CSS, and remove unused stylesheets to unblock rendering instantly.
🌐
Slow Server Response (TTFB)
High TTFB kills rankings before a byte loads. We configure server-side caching,
recommend hosting upgrades, and set up CDN to serve assets from edge nodes globally.
📐
Layout Shift (CLS)
Ads, embeds, and fonts that jump around hurt your CLS score and UX. We set explicit size
attributes, preload fonts, and stabilise all dynamic content insertions.
📦
Bloated JavaScript Bundles
Third-party scripts, unused plugins, and giant JS bundles stalling INP. We audit every
script, remove dead weight, and implement code splitting where needed.
🔄
Missing Cache & HTTP/2
No caching headers means repeat visitors reload everything. We set proper cache-control
headers, enable HTTP/2, and implement browser caching strategies for static assets.
Core Web Vitals
Google's Speed Signals,
Target: <2.5s
Target: <0.1
Target: <200ms
Target: <800ms
Google's Speed Signals,
Turned Green
Since 2021, Core Web Vitals are a direct Google ranking factor. LCP, CLS, and INP affect your position in Search — not just your user experience. We target all three with precision.
🎯
LCP — Largest Contentful Paint
Time for your main content to load. Must be under 2.5s. We optimise hero images,
preload critical resources, and eliminate slow server responses.
📐
CLS — Cumulative Layout Shift
Visual stability while page loads. Score must be under 0.1. We fix unsized images,
dynamic injections, and web font loading to prevent shifting.
👆
INP — Interaction to Next Paint
How fast your page responds to user interaction. Must be under 200ms. We reduce JS
execution time and optimise event handlers.
⏱️
TTFB — Time to First Byte
Server response speed. We configure caching layers, recommend hosting, and set up
CDN so your server responds fast from any location.
📊 Before vs After — Client Results
+38%
Avg conversion lift
-62%
Bounce rate drop
100%
Pass rate achieved
Services
Every Layer of Speed,
Every Layer of Speed,
Covered
From image delivery to server infrastructure — we handle the full stack of performance optimisation with hands-on implementation.
Select Service
Image Optimisation
Biggest speed win for most sites
WebP/AVIFLazy
LoadCLS Fix
Images are responsible for 60–80% of page weight on most sites. We convert, compress, and deliver images correctly — eliminating the #1 LCP bottleneck on every project.
What We Do
Convert all PNG/JPG to WebP or AVIF format
Implement lazy loading for below-fold images
Add explicit width/height to eliminate CLS
Set up responsive srcset for all screen sizes
Preload hero/LCP image with fetchpriority=high
Configure image CDN if applicable
Results
Avg 65% reduction in image payload
LCP improvement from 4–6s to under 2s
CLS eliminated on all image-heavy pages
Bandwidth savings reduce server costs
Mobile PageSpeed typically jumps 20–35 points
JavaScript Optimisation
Remove blocking, improve INP
DeferCode
SplittingINP Fix
Excessive, poorly loaded JavaScript blocks rendering and cripples your INP score. We audit every script, remove what's unnecessary, and defer the rest intelligently.
What We Do
Audit all render-blocking scripts in <head>
Defer or async non-critical JavaScript
Remove unused plugins and dead JS code
Implement code splitting for large bundles
Optimise event listeners affecting INP
Minify and combine where possible
Results
FCP improvement of 0.5–1.5 seconds typical
INP reduced from 500ms+ to under 200ms
Total Blocking Time (TBT) cut by 70%+
Smoother interactions on all devices
Lighthouse performance score +15–30 points
CSS Performance
Critical CSS, purge unused styles
Critical CSSPurgeFCP Fix
Large CSS files block first paint and slow FCP. We extract critical above-the-fold CSS, inline it, and defer the rest — plus remove kilobytes of unused styles.
What We Do
Extract and inline critical above-fold CSS
Load non-critical CSS asynchronously
Purge unused CSS with PurgeCSS/UnCSS
Minify all remaining stylesheets
Remove duplicate CSS rules across files
Audit and consolidate CSS delivery
Results
FCP improved by 0.3–0.9 seconds typical
CSS payload reduced by 50–85%
Render-blocking resources eliminated
Faster perceived load across all pages
Consistent gains on mobile where CSS is costly
Server & CDN Setup
Fix TTFB at the infrastructure layer
CDNCacheTTFB <200ms
Slow TTFB means Google waits before it even gets your content. We configure caching, set up CDN edge delivery, and tune server settings for maximum response speed.
What We Do
Configure Cloudflare or equivalent CDN
Enable server-side page caching
Set correct cache-control headers
Enable HTTP/2 and HTTP/3 where available
Add preconnect/dns-prefetch for third parties
Recommend and assist with hosting upgrades
Results
TTFB reduced from 1–3s to under 200ms
Global delivery speeds up for all users
Repeat visit speeds improve dramatically
Server load reduced — lower hosting costs
Passes Google's server response threshold
Font Optimisation
Eliminate font-caused CLS and blocking
PreloadSubsetfont-display
Web fonts cause invisible text, layout shifts, and blocking. We preload critical fonts, subset them to needed characters, and configure font-display to prevent all visual instability.
What We Do
Preload primary font files in <head>
Set font-display:swap or optional correctly
Subset fonts to used character sets only
Self-host fonts to avoid Google Fonts latency
Add size-adjust to prevent CLS on swap
Convert to WOFF2 for maximum compression
Results
Flash of invisible text (FOIT) eliminated
Font-caused CLS reduced to 0
Font files 40–60% smaller after subsetting
Removes render-blocking Google Fonts request
FCP improvement of 0.2–0.5s typical
Full Speed Audit
Lighthouse + CrUX field data + PSI
LighthouseCrUXPageSpeed Insights
We run a comprehensive audit using lab data (Lighthouse) and real-world field data (CrUX) — so you see exactly where you stand in Google's eyes, with a prioritised fix list.
What's Included
Full Lighthouse audit — mobile + desktop
CrUX field data analysis (real user data)
PageSpeed Insights report with annotations
Waterfall analysis of all resource loading
Prioritised fix list by impact vs effort
Competitor speed benchmark comparison
Deliverables
Written audit report — no fluff, all action
Score baseline with target benchmarks
Implementation roadmap by priority
30-day re-audit after fixes are live
Video walkthrough of findings included
Business Impact
Speed Isn't Just UX.
Speed Isn't Just UX.
It's Revenue.
Every second of delay hurts your rankings, bounce rate, and conversions simultaneously. Site speed is the only technical fix that directly impacts SEO, UX, and sales at the same time.
7%
Conversion loss per 1 second delay
53%
Mobile users abandon if load >3s
2021
Year Google made CWV a ranking signal
+38%
Avg conversion lift our clients see
📊
Direct Google Ranking Signal
Core Web Vitals are officially part of Google's Page Experience ranking system. Slow
sites lose rankings to faster competitors, regardless of content quality.
💰
Higher Conversion Rates
Amazon found every 100ms of improvement increased revenue by 1%. Faster sites convert
better — it's the highest ROI technical investment you can make.
📱
Mobile-First Indexing
Google indexes the mobile version of your site first. Desktop scores don't protect
you — mobile performance is what determines your ranking in 2026.
🔁
Lower Bounce, More Engagement
Slow pages have 32% higher bounce rates. Faster sites see more pages per session,
longer dwell time, and stronger engagement signals — all factors Google watches.
Our Process
Audit to Green Score in 7 Days
We handle every step — no back-and-forth, no developer dependency, no reports sitting unread. Just faster pages, verified live.
01
🔍
Deep Audit
Lighthouse, PSI, CrUX field data, and waterfall analysis across your top pages — mobile
and desktop. We find every bottleneck, not just the obvious ones.
02
📋
Prioritised Fix Plan
Every issue ranked by impact vs effort. You see exactly what we'll fix, in what order,
and what score improvement to expect. No guesswork, no surprises.
03
⚙️
Implementation
We implement fixes directly — images, JS, CSS, server config, CDN setup. No handing you
a list of things to do. We do it, tested in staging first.
04
✅
Verify & Report
After going live, we run a full re-audit to confirm scores. You get a before/after
report with every metric improved and documented for your records.
Client Results
Real Scores. Real Businesses.
Every result below was verified with PageSpeed Insights field data — not just Lighthouse lab scores. What Google sees is what we measure.
B2B SaaS — India
🇮🇳
94
PSI Score
+31
Score gain
1.1s
LCP
"Our leads increased 40% within 6 weeks. I didn't realise how much speed was costing us
until it was fixed."
AR
Arjun R.
CTO, Mumbai SaaS startup
eCommerce — UAE
🇦🇪
91
PSI Score
+28
Score gain
1.4s
LCP
"Cart abandonment dropped significantly and our Google Shopping rankings jumped. The
speed fix paid for itself in the first month."
SM
Sara M.
Head of Digital, Dubai retail brand
Legal Services — UK
🇬🇧
89
PSI Score
+34
Score gain
1.6s
LCP
"Went from page 3 to page 1 for 14 competitive terms in London. The site was always good
content-wise — speed was the blocker."
JH
James H.
Partner, London law firm
Start Today
Your Site Is Slow.
Your Site Is Slow.
Let's Fix That.
Share your URL and we'll run a free audit — Lighthouse, CrUX data, and a prioritised fix list. No fluff, no obligation, delivered within 48 hours.
WordPress
Shopify
Webflow
Next.js
Laravel
Custom Stack
Any CMS
FAQ
Questions About Site Speed
Everything you need to know before starting — from what we fix to how long it takes.
Get Free Audit →What's the difference between Lighthouse score and CrUX data?
+
Lighthouse is a lab test — it simulates a page load in controlled conditions. CrUX (Chrome
User Experience Report) is field data — real user loads tracked by Chrome over 28 days. Google uses CrUX
for Core Web Vitals ranking, so we audit both and prioritise getting your field data green.
Do you implement the fixes or just report them?
+
We implement everything, not just audit. You get hands-on fixes across images, JS, CSS,
server config, and CDN — not a report for your developers to read and ignore. Implementation is the core
of every engagement.
Will speed optimisation break my site's design?
+
No. All changes are tested in a staging environment first and reviewed before going live.
Speed optimisation doesn't change how your site looks — it changes how and when assets load behind the
scenes.
How long does it take to see results in Google?
+
CrUX field data updates every 28 days, so Google's view of your speed takes about 4–6
weeks to fully reflect improvements. In practice, Lighthouse scores improve immediately after
implementation, and ranking changes often begin within 30–45 days.
What CMS and tech stacks do you work with?
+
WordPress, Shopify, Webflow, custom React/Next.js, Laravel, and more. The core principles
of speed optimisation apply across stacks — we adapt our implementation approach to your tech environment.
Can a slow site rank well with great content?
+
Less and less. Since the 2021 Page Experience update, Core Web Vitals are a direct ranking
factor. Google has confirmed that speed can be a tiebreaker between equally good pages — and in
competitive niches, most pages are equally good. Speed is what differentiates.
Do you offer ongoing speed monitoring?
+
Yes. After the initial optimisation, we offer monthly monitoring where we track your CrUX
scores, alert you to regressions (e.g. a new plugin slowing your site), and run quarterly re-audits to
ensure sustained performance as your site evolves.