AI SEOMake Google
Crawl What
Actually Matters
Googlebot has a limited budget for your site. Every wasted crawl on a junk URL is a page that doesn't get indexed. We audit, clean, and optimise your crawl architecture so Google discovers and indexes your highest-value pages first — every time.
Google Has a Limited Budget for Your Site — Don't Waste It
Googlebot allocates a finite crawl budget to each domain based on site authority and server health. Every crawl spent on session IDs, UTM parameters, faceted navigation, or 404s is a crawl not spent on your money pages.
🤖 Crawl Budget Breakdown — Typical Site
Before FixEvery Crawl Issue,
Diagnosed & Resolved
Select a crawl issue type to see exactly what we check, what we find, and how we fix it.
The Single File That Controls What Google Can and Can't See
A misconfigured robots.txt is one of the most common — and most catastrophic — SEO errors. We audit every directive, remove accidental blocks, and structure disallows to protect budget without blocking valuable pages.
Your Sitemap Should Be a VIP List — Not a Junk Drawer
Many sitemaps contain 404 pages, noindexed URLs, redirect targets, and paginated pages that confuse Googlebot. We clean your sitemap to include only canonical, indexable, 200-status pages Google should prioritise.
Every Extra Hop Costs a Crawl Slot and Bleeds Link Equity
A→B→C redirect chains waste two crawl slots per visit and reduce the link equity passed to the final destination. We map every chain, collapse them to direct 301s, and fix any soft 404 or infinite redirect loops.
Pages Buried 5+ Clicks Deep Are Almost Never Crawled
Googlebot follows internal links to discover pages. Pages more than 4 clicks from your homepage are rarely crawled — and even more rarely indexed. We restructure your internal link architecture to surface priority pages within 3 clicks.
Faceted Navigation and UTM Tags Are Silently Eating Your Crawl Budget
Ecommerce filters, sorting options, UTM tracking parameters, and session IDs generate thousands of duplicate URLs that Googlebot crawls repeatedly — finding nothing new. We block every non-canonical URL variant at the source.
See Exactly What Googlebot Is Doing on Your Site — Right Now
Server logs are the ground truth of how Googlebot behaves on your site. We analyse your access logs to see which pages Google actually visits, how often, which it ignores, and what it hits with 4xx errors — then fix every problem found.
6-Stage Crawl Optimisation System
Data-first. Every fix backed by log data and crawl analysis — not guesswork.
Full Site Crawl
Screaming Frog crawl of entire domain. Every URL, status code, redirect, and depth captured.
Log File Analysis
Server logs parsed — Googlebot behaviour mapped. What it crawls, ignores, and hits with errors.
Budget Waste Audit
Every URL category costing crawl budget identified — params, chains, facets, soft 404s.
robots.txt & Sitemap Fix
robots.txt rewritten. Sitemap cleaned to 100% valid URLs only. Both deployed and tested.
Redirect & Depth Fix
All chains collapsed to direct 301s. Orphan pages connected. Depth reduced to ≤3.
Monitor & Validate
GSC crawl stats tracked weekly. Log files re-analysed post-fix to confirm improvement.
What Changes After
We Optimise Your Crawl
Concrete changes — exactly what we fix and what happens as a result.
❌ Before
Unoptimised✓ After
Optimised📈 Impact
MeasuredHow Much Budget Are You
Wasting Right Now?
Toggle common crawl issues to estimate how much of your Googlebot budget is being wasted — and how many pages could be indexed after fixes.
How We Compare on
Crawl Optimisation
Most agencies spot crawl issues. We fix them, monitor them, and ensure Googlebot behaviour improves.
| What You Get | Generic Agency | Automated Tools | RanksBreathe |
|---|---|---|---|
| Log file analysis (not just crawl) | ✗ | ✗ | ✓ Always |
| robots.txt rewrite & deploy | ✗ Report only | ✗ | ✓ Implemented |
| Redirect chain collapsing | ~ Listed only | ~ Detected only | ✓ Fixed by us |
| Sitemap cleanup (100% valid) | ✗ | ✗ | ✓ Guaranteed |
| Parameter blocking in robots.txt | ✗ | ✗ | ✓ All params |
| Orphan page recovery | ✗ | ~ Lists them | ✓ Connected |
| Weekly GSC crawl monitoring | ✗ Monthly | ✗ | ✓ Every week |
| Post-fix log re-analysis | ✗ | ✗ | ✓ Included |
Average Crawl Scores
Before vs After
Measured across 300+ crawl optimisations in the past 12 months.
What Happens After
We Fix Your Crawl
Real outcomes from clients — indexation improvements before any content or link changes.
Crawl Optimisation Questions
Common questions from founders and dev teams before starting a crawl optimisation project.
Need to talk it through?
Free 20-minute crawl consultation — we'll look at your GSC crawl stats together.
→ hello@ranksbreathe.com