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Content Audit Services

Know Exactly What Your Content Is Costing Your Rankings.

We audit every page on your site — scoring it against buyer intent, traffic potential, and conversion readiness. Fix, keep, merge, or delete. No guesswork.

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2,400+ Pages Audited
+185% Avg. Traffic After Audit
4.9★ Rated
Content Audit Dashboard — Live Scan Scanning
yoursite.com/blog/what-is-seo-guide-2019 Analysing…
/services/b2b-seoKeep ✓94
/blog/seo-tips-2019Delete ✗12
/blog/what-is-seoMerge →38
/services/technical-seoFix ↑61
/blog/b2b-content-strategyKeep ✓88
247
Pages Scanned
↑ All URLs
61%
Need Action
↑ Opportunities
+185%
Traffic Lift
↑ Post audit
+185% Organic Traffic After Audit
B2B SaaS · 247 pages audited · 6-month result
What's Included

Four Audit Streams That Fix
Your Entire Content Library.

Get Free Content Audit
01
Performance & Traffic Analysis

We pull data from Google Search Console and Analytics for every page — impressions, clicks, rankings, bounce rate, time on page, and conversions. Every page gets a traffic health score before we touch anything.

GSC data pullTraffic scoringRanking analysis
02
Intent & Quality Scoring

We score every page against the buyer intent it's supposed to serve — does it actually satisfy what the searcher wants? Outdated content, thin content, and intent mismatches are flagged with specific fixes.

Intent matchingQuality scoreThin content flags
03
Cannibalisation Detection

We identify every instance where two or more of your pages compete for the same keywords — splitting your authority and confusing Google about which page to rank. Cannibalisation is the most common hidden traffic killer in B2B content libraries.

Keyword overlapMerge strategyRedirect map
04
Fix / Keep / Merge / Delete Plan

Every page gets a clear, prioritised action: Fix (optimise for better performance), Keep (already working), Merge (combine with a stronger page), or Delete (remove and redirect). A complete content roadmap with no ambiguity.

Action per pagePriority orderRedirect map
Why It Matters

Most B2B Websites Have
More Bad Content Than Good.

After years of publishing, the average B2B website has accumulated dozens — sometimes hundreds — of outdated, thin, or cannibalising pages that actively drag down the pages that should be ranking. A content audit doesn't just identify problems. It frees up authority so your best pages can finally rank where they deserve.

Removing or consolidating low-quality pages increases crawl budget allocation to your valuable content by 30–60%
HubSpot reported a 106% increase in organic traffic after auditing and removing 3,000 underperforming posts
Keyword cannibalisation is present in 73% of B2B websites with 50+ published pages — most teams don't know it exists
Content audits produce faster ranking gains than new content creation — you're fixing what Google already knows about
Start Content Audit
+185%
Avg. Traffic Lift Post-Audit
Across B2B clients after implementing audit recommendations
73%
Sites Have Cannibalisation
Of B2B websites with 50+ pages have keyword overlap issues
61%
Pages Need Action
Average percentage of pages that should be fixed, merged, or removed
4–8wk
To See Ranking Movement
After implementing audit fixes — faster than creating new content
3–5 days
Full Audit Delivery Time
From access to Search Console to complete page-by-page action plan
"We were creating 4 new posts a month and traffic was flat. The audit showed we had 180 pages dragging down the 20 pages that mattered. Fixed those and traffic jumped 185% in 5 months."
NG
Neha Gupta
Head of Marketing · B2B SaaS, Bangalore
★★★★★
Content Decision Framework — Page Classification
~39%
Keep
High traffic, strong intent match, good conversion. Leave it — maybe minor tweaks.
~28%
Fix
Good keyword, poor content. Update intent, add depth, improve metadata. High ROI.
~15%
Merge
Cannibalising another page. Combine into one strong page, redirect the other.
~18%
Delete
Zero traffic, outdated, no intent match. Remove and 301 redirect to save crawl budget.
Crawl Budget Freed+52%
Authority Consolidated+67%
Organic Traffic Lift+185%
Our Audit Framework

Every Page Gets a Verdict.
No Page Is Skipped.

We don't sample your content or audit only your top-traffic pages. Every URL on your site — blog posts, service pages, landing pages, resource pages — gets evaluated against the same framework: traffic performance, intent match, competition level, and conversion readiness.

Fix — pages with the right keyword but poor content. These are your highest-ROI targets: Google already knows the page, you just need to make it better.
Keep — pages performing well. We document why so you can replicate the approach across new content.
Merge — pages cannibalising each other. We identify the winner, merge the content, and build a 301 redirect map.
Delete — pages with no traffic, no rankings, and no redemption path. Removing these frees crawl budget for pages that matter.
See a Sample Audit Report
How It Works

5 Steps From Audit
to Ranking Improvement.

Get Started
1
Data Collection
We pull all URLs from your sitemap and connect to Google Search Console and Analytics to gather 12+ months of real performance data per page.
2
Page-by-Page Scoring
Every page is scored across 8 dimensions: traffic, rankings, intent match, content quality, word count, internal links, backlinks, and conversion signals.
3
Cannibalisation Mapping
We identify every keyword overlap — pages competing with each other for the same queries — and assign a winner/loser for each cannibalisation pair.
4
Action Plan Delivery
You receive a complete spreadsheet — every page, every action, prioritised by revenue impact. Fix first, then merge, then delete. No ambiguity.
5
Implementation Support
We stay available to answer questions during implementation. For clients on retainer, we execute the fixes, write the content updates, and handle all redirects.
What You Get

Deliverables You Can
Execute the Same Day.

The audit delivers structured, immediately actionable outputs — not a long PDF of observations. Your team or ours can start executing from day one of delivery.

See a Sample Report
Master Content Audit Spreadsheet

Every URL, every metric, every action — in one prioritised spreadsheet. Filterable by action type, traffic volume, and priority score. Hand it to your content team and start immediately.

Every page scored across 8 dimensions
Fix / Keep / Merge / Delete per URL
Priority order by traffic impact
Current rankings + search volume per page
Cannibalisation & Redirect Map

Every cannibalisation pair identified, a winner selected, and a complete 301 redirect map for every page being merged or deleted. Ready to hand directly to your developer or implement yourself.

All cannibalising page pairs flagged
Winner/loser decision per pair
Complete 301 redirect mapping
Merge brief for each consolidation
Fix Briefs for Priority Pages

For every "Fix" page, we write a specific brief: what needs to change, why, what keyword to target, what intent to address, and what the updated page structure should look like. No guesswork for your writers.

Intent brief per page being fixed
Target keyword + search volume
Specific structural recommendations
Metadata rewrite for each priority page
FAQ

Questions About
Content Audits.

The questions content and marketing teams ask us most before starting an audit engagement — answered without the fluff.

Not sure if you need an audit?

If your site has more than 50 published pages and organic traffic is flat or declining, you almost certainly do. We'll tell you in the first call — no pressure.

Book a Free Consultation
How is a content audit different from an SEO audit?
An SEO audit focuses on technical health — crawl errors, site speed, Core Web Vitals, indexation. A content audit focuses on what each page actually contains — whether it matches buyer intent, whether it performs in search, and whether it's helping or hurting your other pages. Both are important, but they solve different problems. We offer both as separate services.
How many pages can you audit?
We've audited sites from 50 pages to 2,000+ pages. For smaller sites (under 200 pages), delivery is typically 3–5 business days. For larger sites, we discuss scope and delivery timeline in the initial call. Larger sites can be segmented — auditing blog content first, then service pages — if you want to prioritise.
Is it risky to delete content?
Deleting content with a proper 301 redirect is not risky — it's recommended by Google. Pages with zero traffic, zero rankings, and thin content consume crawl budget, dilute site authority, and signal low quality to Google's algorithms. Removing them and redirecting to relevant pages reliably improves performance for the pages that remain. We don't recommend deleting anything that shows any ranking potential.
How quickly will I see results after implementing audit changes?
Content fixes and deletions typically show ranking movement in 4–8 weeks — faster than publishing new content, because Google already knows these pages and just needs to recrawl and re-evaluate them. Cannibalisation fixes can sometimes produce results in 2–3 weeks when Google recrawls the affected pages. Full traffic recovery is usually visible within 3–5 months after full implementation.
Do I need to give you access to my website?
We need read-only access to Google Search Console and Google Analytics — that's it for the audit itself. We don't need CMS access or admin credentials. For implementation (if you want us to execute the fixes), we would need appropriate CMS access at that stage. The audit is completely separate from implementation.
Can you implement the audit fixes for us?
Yes — for clients on an ongoing retainer. The audit can be a standalone deliverable (you implement, we advise), or it can be the starting point of a full content optimisation engagement where we execute every fix, write all content updates, and manage all redirects. Most clients start with a standalone audit, see the results, and then move to ongoing engagement.
Results

What Content Audits
Actually Deliver.

+185%
Organic traffic in 5 months after 247-page audit
B2B SaaS · India · deleted 62 pages, fixed 48, merged 31
Full Content Audit
-62%
Bounce rate drop after intent realignment across 40 pages
Professional services · AUS · intent scoring + metadata overhaul
Intent & Quality Audit
+340%
Leads from blog content after cannibalisation fix
Enterprise tech · UAE · 14 cannibalising pairs merged + redirected
Cannibalisation Fix
Free · No obligation
Which Pages Are
Hurting Your Rankings?
We'll run a quick analysis of your top 50 pages — identifying the biggest traffic drags, cannibalisation issues, and quick-win fixes before you commit to anything.
Claim Free Content Audit Call +91 92179 81292
Delivered in 3–5 business days
4.9★ Google · 5★ Clutch
No contracts required